Carbon Checkout was designed to enhance the checkout experience and increase conversion by integrating a discreet cause related option at checkout. Consumer research has long showed that integrating cause in commerce not only strengthens your brand, but it reduces shopping cart abandonment, increases customer loyalty & lifetime value, and increases overall sales.
Research by eBay’s Giving Works program, finds that aligning with a cause and providing customers an option to give to that cause, increases store sales by 29%, and reduces churn by 67%, on average. According to Nielsen’s Global Report on Corporate Social Responsibility, brands that communicate their sustainability efforts generate 5X the revenue of those that do not. It’s no wonder why 75% of global brands are now engaged in cause marketing, as the PRWeek/Barkley Cause Survey reports.
Carbon Checkout is your opportunity to integrate cause marketing into your business strategy today, to do well by doing good.
1. App install in one-click. Carbon Checkout integrates seamlessly into your site to offer your customers the unique opportunity to give change to the environment at checkout. Full integration into your store in one-click, and without any technical requirements.
2. Give in one-click. Your customers now have the option to give to the environment after adding a product to cart. Default contributions are less than $1 - a round-up value - with larger contributions accessible via drop down menu. Contributions are added to cart total and automatically collected at checkout. There is no page reload, no added user registration or checkout requirements, just one-click to check the contribution box.
3. Track in one-click. Individual contributions can be tracked to build consumer trust and confidence. Participating customers receive an automated personal confirmation e-mail with unique hyperlinked verification code, where they can access their personal Giving Portfolio to track all contributions and learn about the renewable energy projects they helped to make possible.
4. Carbon Checkout pools all contributions into a fund to make significant investments in renewable energy projects that reduce global carbon emissions. You and your customers become part of a powerful movement to reduce the effects of climate change through collective action, it’s as simple as one-click.
Carbon Checkout reinforces purchasing decisions throughout the shopping experience, by aligning your brand and your products with a cause. When your customers commit to making contributions with Carbon Checkout, the App affirms their pledge with a discreet “sticky” that encourages them to fulfill their commitment by completing checkout.
Research shows that customers are less likely to abandon carts when products in cart are aligned with a cause. With Carbon Checkout, your brand and your entire product catalogue is linked to a cause. This is your Crowdfund for Climate Change.
According to the Cone Cause Evolution Study, 90% of consumers want to know what cause your company supports, with 93% of consumers claiming to have a more positive image of your product and brand when you support a cause. Further, 90% of consumers are more likely to trust and be loyal to your brand when you back a cause, according the Study.
Your Carbon Checkout Dashboard, embedded in your Shopify Dashboard, provides cause marketing performance metrics, including customer loyalty trends, cart abandonment rate analytics, and aggregated values to quantify and communicate your corporate social responsibility initiative.
For more information on Added Value and Cause Marketing analysis, please see Cause Marketing by the Numbers.
All Carbon Checkout contributions are invested in renewable energy projects through a carbon finance commodity known as a carbon offset. To learn more about carbon offsets and our investment strategy, please view our Carbon Offsets 101 guide. All carbon offset investments are validated by the Verified Carbon Standard or Climate Action Reserve and are independently audited and tracked by verification code.
Contributions are collected by merchants at checkout. Carbon Checkout tracks all contributions, which merchants can also view in their product inventory and Carbon Checkout Dashboard. Carbon Checkout distributes electronic invoices to merchants when the collected contribution balance reaches USD $25.00, or at the end of each quarter, whichever occurs first. [Note: Carbon offsets are an intangible right, and are not subject to sales or use tax. Shipping fees do not apply.]
Please contact us directly at firstname.lastname@example.org if you have questions or need assistance, we stand ready to help!